Mad to live, mad to talk, mad to be saved



Advertising industry anyone (Above quote)?

We're lucky. Every day we go to work and we're surrounded by these mad mad mad people. 

It's exciting and humbling at the same time.

Think of art directors and their cool haircuts, snappy dressing, self-designed tattoos, and perennial presence on the invite list to all the cool gallery openings. 

They're out impressing themselves on the world, and fearlessly shaping it in their image. 

Being mad to live. 

Writers live in the shadow of these epic creative forces... 

But, we like it there.

We're completely content observing these wild ones and processing what it all means.

Sitting with a pot of tea and a novel, joining the dots of these mad desirous ones.

Because they're living too fast to do it themselves.

Writers translate 'creative' to 'human'. 

Keroauc was the same. 

His work reveals he was an outsider too. 

He simply opened himself up to these crazies and went along for the ride. 

These were the people for him. 

Constantly observing, he translated what he saw and became the author of his generation. 

If you're a writer, and you're the quiet observer type - evidently, you're doing it right!

So, like Kerouac, the only people for me are the mad ones. The Ad people! The ones that are always creating and buzzing with batshit crazy ideas, and I'm fucking grateful to be a part of this crazy world of advertising. 

Christopher Ott