I'm Chris. A multidisciplinary, customer-centric, omnichannel story-teller, who understands you read these same meaningless buzzwords all the time. So I'll stop.
From big brand Macca’s campaigns at DDB to data-driven tactical work for Telstra at CHEP, I’ve worked at Australia’s biggest creative agencies; on brands across every category; with recognition at all the leading awards shows in both creativity and effectiveness.
Who says the renaissance man is dead, eh? We live in a time of specialisation, yet I bucked that trend when I took a year hiatus from ‘creative’ to study at Miami AdSchool and then subsequently work as a strategic planner at M&C Saatchi Sydney.
After a decade in agency land, I crossed the table to work client-side at The Walt Disney Company, where, as the first ever creative in Australia, I not only added some serious firepower to their design and production teams, but also helped lead the development of their in-house processes and creative offering.
From the House of Mouse to the home of gaming. After Disney I’ve landed at Twitch Amazon. Starting out as a Senior Creative Strategist before levelling up to Creative Director ANZ, which, as a self confessed gamer, has been a match made in Hyrule (iykyk).
But words are cheap, so I’ll let my work do the rest of the talking. Check out how I made health cover cool for Gen Z for ahm Insurance; discover how I used AI to protect Kangaroos (and windscreens) on Aussie roads, and definitely check out the ESPN brand spot I made, featuring an original bop, co-written by Sampa the Great and me (who’ve won four Arias between us).
Oh, and one last thing. Just to make sure all my creative juices weren't used to fuel the ever-marching capitalist machine, I also wrote a novel. It’s titled Elephant in the Dark. So if you're into whodunnit, psychological thrillers with a dash of dystopia, check it out on Amazon or IRL at Readings bookstore.